What does an editorial calendar do?

What does an editorial calendar do?

An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly, or monthly basis. Editorial calendars can help you track content types, promotional channels, authors, and most importantly, publish dates.

What is an editorial calendar in PR?

What is an editorial calendar? Editorial calendars are created by publications to help editors plan out future issues. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

How do you create an editorial calendar for a magazine?

How to plan your editorial calendar in 5 steps

  1. Step 1: Establish your content marketing objectives.
  2. Step 2: Research possible topics and possible strategy.
  3. Step 3: Content research and understanding your analytics.
  4. Step 4: Coming up with content ideas.
  5. Step 5: Continuously monitor your results and optimize your strategy.

Why do I need an editorial calendar?

An editorial calendar not only makes organizing your content easier but allows you to optimize it to suit your business’ needs. Your content will have a new sense of direction, as the editorial plan sets themes over a long period of time. You can plan ahead, giving your content strategy structure and strategy.

Which of the following would be included in an editorial calendar?

A basic editorial calendar should include the following:

  • List of content that should be published based on your content strategy.
  • Team leaders responsible for creating and publishing content.
  • Content creation and publishing dates i.e. when the content should be created and when it will be published.

What should an editorial calendar include?

What should be (or shouldn’t be) included in an editorial calendar?

  • Important dates (events, seasonality, etc.)
  • Themes/Topics (subtopics may be relevant, too)
  • Posting cadence (weekly, monthly, etc.)
  • Key distribution channels (website, social media, etc.)

Where is the editorial calendar?

Get an Editorial Calendar from the website of the magazine. Sometimes you will see a tab for “editorial calendars,” but look for words like “Media Kit” or “Advertise with Us.” These links will usually lead you to an editorial calendar.

Why do you need an editorial calendar?

What makes a good editorial calendar?

A strong editorial calendar at the start of the year will guide your content strategy, making sure everyone is aligned toward content goals. But it’s important to also allow flexibility. This shouldn’t be carved in stoneā€“go ahead and make necessary changes along the way.

Do I need an editorial calendar?

An editorial calendar gives you one place to organize your brilliant thoughts, which saves you time when it comes to writing. If you’ve already defined how much content you need and what kinds, it’s a matter of simply writing what you need to write every month rather than constantly reinventing the wheel.

Where can I find editorial calendars?

How do you structure a content calendar?

10 Tips for Creating a Content Calendar

  1. Define your goals.
  2. Create a template for the calendar.
  3. Choose your channels.
  4. Start with the calendar year.
  5. Add your own content.
  6. Keep evergreen content at hand.
  7. Make use of prior content.
  8. Decide on the publishing frequency and set time limits.

How does an editorial calendar look like?

What does an editorial calendar look like? Similar to a content calendar, an editorial calendar looks like an actual calendar. There are several different ways to design your calendar, and various templates available online. But each calendar should have key elements, including month/day, content theme, platform, etc.

Why editorial calendar is important?

How do I create an editorial calendar in Google Sheets?

How to Make a Calendar in Google Sheets

  1. Open a new spreadsheet and choose your month.
  2. Begin to format your calendar.
  3. Use a formula to fill in the days of the week.
  4. Fill in the numbers.
  5. Fill in the rest of the numbers.
  6. Reformat your calendar if necessary.
  7. Add design elements to professionalize the look.