How can I make direct mail more effective?

How can I make direct mail more effective?

9 Tips for Conducting an Effective Direct Mail Campaign

  1. Target repeat customers. Direct mailings aren’t just for new customers.
  2. Follow-up.
  3. Stay informed of direct marketing trends.
  4. Personalize.
  5. Create a hybrid campaign.
  6. Test on a small sample size.
  7. Include offers they can’t refuse.
  8. Use codes to track response.

How do you make a postcard effective?

Postcard design: How to do it well

  1. Keep it simple.
  2. Craft a great headline.
  3. Use high-quality imagery.
  4. Personalize with data.
  5. Promote a compelling offer.
  6. Have a single, clear call to action.
  7. Track and attribute the results.

Are postcard mailings effective?

The truth is that postcard marketing really does work. In fact, it’s even more effective than some of the most popular digital channels and has a higher ROI too.

How effective is direct mailing?

In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.

What is the best day to send direct mail?

The best days to send your direct mail campaign is Tuesday, Wednesday and Thursday. Delivering your campaign between Tuesday and Thursday is considered to be the most favourable time frame because recipients are well into the flow of the workweek and are likely to be going home that night.

What size postcard is most effective?

6-inches by 11-inches
A postcard that is 6-inches by 11-inches is the ideal choice to ensure that it stands out in a crowd of other mailing pieces. The introduction of a new product, service or business location may benefit from a larger, non-standard category size.

What should write in postcard?

What should I write on a postcard?

  1. Express what daily life is like where you’re sending the card from by describing what you did today, your routine, etc.
  2. Write 5 curious facts about the place where the card is from.
  3. Give local traveling tips from your area!

What should you not put on a postcard?

Six Mistakes to Avoid in Your Postcard Campaign

  1. Not targeting the best prospects.
  2. Lack of continuity/repetition.
  3. Sending an unprofessional, lack-luster postcard.
  4. Too much text/information.
  5. Brevity is the soul of wit!
  6. Not providing contact information.
  7. Not seeding your mailing list.

Do people read direct mail?

Direct mail open rates can reach up to 90%. 42% of recipients read or scan the direct mail they receive. Direct mail response rates are five to nine times higher than any other advertising channel. The average direct mail response rate for prospect lists was 4.9% last year.

Which is one of the most important strengths of direct mail?

Proven track records. Over time direct mail has proven its efficiency. Because this technique has been used widely and over a long time, the data of successful campaigns prove its potential. According to the DMA, the response rate of direct mail on average is 4.4%, compared to the email response rate of 0.12%.

What are the three key success factors of direct marketing?

Keys to Direct Marketing Success

  • Develop a Fan Base. Your fans are your best customers.
  • Select the Right Media.
  • Make the Right Offer.
  • Get a Response and Build a Relationship.
  • Find a Niche or Unique Selling Proposition.
  • Analyze Response to Improve Profitability.

What is the average response rate for direct mail?

Average Direct Mail Response Rate Direct mail has an average response rate of 4.4 percent, compared to a 0.12 percent response rate for email.

How often should you send direct mail?

Direct Mail Tip #3: As a rule of thumb, don’t send more than one direct mailing a week. Every campaign is different, but it’s likely to look pushy or desperate if you send more than one item a week.

What size postcard is best for direct mail?

Small Postcard 4.25” x 6” With the least amount of real estate, this postcard is compact, making it optimal for simple, straight-to-the-point designs. It is also the only size within this guide recognized as a traditional “postcard” by the U.S. Postal Service (USPS).

What is the best day for direct mail to arrive?

How do you end a postcard?

Formal ways to end a letter or sign off a card.

  1. Sincerely. Is sincerely too formal?
  2. Yours Truly. Kind of a throw away, but at the same time it won’t draw any negative attention away from the core of your messaging.
  3. Best.
  4. Thank you.
  5. Kind regards.
  6. Looking forward to hearing from you.
  7. Thanks again.
  8. Respectfully.

Do you put return address on postcard?

Is a Return Address on a Postcard Necessary? There’s no need to include a return address on your postcard. But if you’re not using First Class Mail, and the post office, unfortunately, is unable to deliver the card to your intended recipient, they won’t be able to send back the card without a mentioned return address.