What are the 4 stages of product life cycle with examples?

What are the 4 stages of product life cycle with examples?

There are four stages in a product’s life cycle—introduction, growth, maturity, and decline. The concept of product life cycle helps inform business decision-making, from pricing and promotion to expansion or cost-cutting.

What are the 7 steps of product life cycle?

Table of Contents

  • Stage 1: Idea Generation.
  • Stage 2: Idea Screening.
  • Stage 3: Concept Development & Testing.
  • Stage 4: Market Strategy/Business Analysis.
  • Stage 5: Product Development.
  • Stage 6: Deployment.
  • Stage 7: Market Entry/Commercialization.

How many types of product life cycle are there?

Once a product is developed, it typically goes through the four stages of the product life cycle—from introduction through decline—before eventually being retired from the market. The four stages of the product life cycle are introduction, growth, maturity, and decline.

What are the 7 stages in the new product development process PDF?

New Product Development in 7 Simple Steps

  • Step 1: Idea Generation.
  • Step 2: Idea Screening/Evaluation.
  • Step 3: Idea Testing.
  • Step 4: Business Analytics.
  • Step 5: Product Creation.
  • Step 6: Test Marketing.
  • Step 7: Launch.

What is product life cycle explain with diagram?

The product life cycle concept indicates that the product is born or introduced, grows, attains maturity and the point of saturation in that market and then sooner or later it is bound to enter its declining stage e.g., decay in its sales (history). Note: 1. Introduction: Sales are starting.

Where is Coca Cola in the product life cycle?

Coca-Cola is currently going through the maturity stage in Western countires. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. During the maturity stage, products usually go through a slowdown in sales growth.…

What is Stage 4 of the product and service design?

Step Four of Product Development: Manufacturing After all of the testing and prototyping is done, it’s time to manufacture and release the final product. If a limited release was not done in the prototyping phase, it might be done in the manufacturing phase.

What are the stages of new service development?

New Service Development Process

  • Stage 1: Business Strategy Review.
  • Stage 2: Developing New Service Strategy.
  • Stage 3: Idea Generation.
  • Stage 4: Service Concept Development.
  • Stage 5: Developing the Business Case.
  • Stage 6: Service Development and Testing.
  • Stage 7: Market Testing.
  • Stage 8: Commercialisation.

What is product life cycle What are its characteristics?

The Product Life Cycle (PLC) is the life span of a product from development, through testing, promotion, growth and marketing, to decline and perhaps regeneration.

Where is Netflix in the product life cycle?

Stage 4: Maturity in market saturation A great example of market saturation is Netflix. While new streaming services are in the introduction and growth stages, the market originator has reached its saturation point.

What stage of the business cycle is McDonald’s in?

Maturity. During the Maturity stage organizations look for ways to make their products more appealing to the consumer that will maintain or increase their market share. This stage in the McDonald company life cycle is without a doubt the most crucial one.

What is the purpose of product life cycle?

The product life-cycle is a tool used to determine the strategies that will be used at any stage in a product’s development for sales and marketing purposes. It has four distinct stages; market introduction, growth, maturity and saturation and decline.

What are the 4 stages of the product life cycle?


  • Growth
  • Maturity
  • Decline
  • What is the life cycle of a product?

    The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from the market. The life cycle has four stages—introduction, growth, maturity, and decline.

    What are some examples of product life cycle?

    Description of the rubber hoses. The rubber hoses are used on construction site for concrete conveying (Fig.

  • System boundary and functional unit.
  • Data inputs.
  • Impact assessments.
  • Integration of LCA and LCC.
  • Ethics approval.
  • Consent to participate.
  • Consent for publication.
  • What are the benefits of product life cycle?

    Meaning of Life Cycle Costing

  • Features of Life Cycle Costing
  • Phases of Life Cycle Costing
  • Fundamental Concepts Common to Applications of Life Cycle Costing
  • Applications of Life Cycle Costing
  • Types of Costs to be Considered at the Planning Stage
  • Factors Responsible for Increased use of the Technique
  • Steps Involved for Conducting Life Cycle Costing